



Heating
Cooling
Installations
Repairs
Maintenance
Indoor Air Quality
Paying for clicks that never turn into real calls
Top 3–5 HVAC companies take 50%+ of all high-intent calls
Customers choose competitors with stronger ratings, reviews, or photos
Budgets drain fast when campaigns use the wrong categories or service areas
Rankings drop when response time is slow or inconsistent
Low call quality when profiles aren’t fully optimized
No clarity on which leads actually come from Yelp
Workshop starts in ...
CEO & Founder of Netrocket Marketing Agency
15+ years of experience in Marketing
Expert in building Inbound Marketing for Contractors
Investor in Home Service Startups in the USA
YouTube podcaster - “The Marketing Game!”
Founder of the HVAC Marketing School


Yelp ACE Creating Strong Agency Partnerships
19+ years of experience helping local businesses grow
Expert in creating high-performing Yelp Advertising strategies
Supports top digital agencies with platform-level insights
Trains agency teams on optimized Yelp campaign management
Provides strategic guidance on campaign performance


How to Build a Profitable Yelp Ads Strategy for 2026
The exact budgets, goals, and benchmarks top HVAC companies use to generate consistent installs year-round — without overspending.
How Yelp Users Actually Choose HVAC Companies
Real homeowner decision patterns: what makes people click your profile instead of competitors (ratings, reviews, photos, categories, and recency).
How to Reduce Wasted Ad Spend
See the exact setup mistakes that inflate CPC and learn how to structure campaigns the right way.
How to Increase Qualified Calls & Messages
How to boost high-intent lead flow by optimizing categories, profile signals, photos, licenses, and review velocity.
How to Expand Your Visibility in the Service Area
Which ranking factors and reputation signals allow you to appear more often, win top-3 placement, and capture the best HVAC leads in your market.





Ready to Improve Your HVAC Lead Flow with Yelp Ads?