
Heating
Cooling
Installations
Repairs
Maintenance
Indoor Air Quality

Spending on marketing without tracking where leads come from
Too much dependence on a single lead generation channel
Copying competitors instead of analyzing the local market
No clear understanding of the real cost per booked job
Choosing channels based on hype instead of real results
Not testing multiple channels to see what works in their market
No clear strategy for allocating marketing budget
Workshop starts in ...
HVAC Marketing Expert & Founder of HVAC Marketing School
15+ years of experience in Marketing
Expert in building Inbound Marketing for HVAC Contractors
Investor in Home Service Startups in the USA
YouTube podcaster - “The Marketing Game!”

How HVAC Lead Generation Actually Works in 2026
Understand how the main lead channels work — Google LSA, Google Maps, Yelp, Google Ads (PPC), SEO, referrals, etc.
Which Lead Channels Work Best in Your Market
Learn how to identify which channels generate the most calls in your city and state, and which ones are wasting your budget.
How to Allocate Your Marketing Budget
How HVAC companies should split their budget across channels to generate consistent leads year-round.
How to Track Which Channels Actually Bring Jobs
Simple ways to track calls, leads, and revenue so you know which marketing investments actually pay off.
How to Build a Stable Lead Flow
How to avoid sudden drops in lead volume by building multiple reliable lead sources.








In September 2025, this HVAC contractor from Charlotte, FL, generated 166 high-intent leads with

May 2025, San Francisco: 157 HVAC leads with a $45 average CPL from Google Local Service Ads





Ready to Build Your 8-Figure HVAC Contractor Business?